

“CELEBRATING THE PEPSI SUPER BOWL HALFTIME SHOW”: Pepsi is celebrating its three-year renewal as sponsor of the Super Bowl Halftime Show and is excited to partner with Roc Nation, JAY-Z and the NFL to create an unforgettable experience for fans around the world.To honor the 6X champions, Pepsi designed a small batch of commemorative Patriots cans, uniquely textured and shaped like a football, which fans on-site will have an opportunity to win.
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Fans will also have the opportunity to get involved in the initiative throughout the season, by visiting: /pepsi.
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“THE TOUCHDOWN SLIDE” Pepsi TV Advertisement:.Here’s how Pepsi will “Always be Celebrating” throughout the season: “Celebrating 100 seasons of the NFL this season is the perfect time for Pepsi to partner with our league, team, and player partners to create and showcase even more of these moments for our fans.” Read More The passion of its fans and players alike is what fuels the season and inspired our latest campaign,” said Todd Kaplan, Vice President, Marketing - Pepsi. Whether it’s an energetic spike, a choreographed end zone dance, or a ‘shout out loud’ moment in your living room, football consistently brings out some of the most unapologetic celebrations – both on and off the field. “The NFL has generated some incredible moments over the years, creating a celebratory spirit among its fans and players that is unrivaled.

From the most memorable endzone dances to a fan’s 15 seconds of fame on the jumbotron, Pepsi, the official soft drink of the NFL for more than 17 seasons, salutes those who unapologetically celebrate the sport of football with its latest campaign, “Always be Celebrating.” (September 4, 2019) – 100 seasons of the National Football League (NFL) means 100 seasons of game winning touchdowns, fans repping their favorite teams, and unforgettable moments of celebration. Pepsi Spotlighting Football Fan and Player Celebrations All Season Long with Launch of NFL 100th Season Campaign “Always be Celebrating” Includes National TV Ads, A New Partnership with United Way Worldwide, Local Market Programming, a Collectible Can and Kickoff Party to Celebrate the Super Bowl LIII Champion New England Patriots and more
